A creative, detail-oriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies, this designer excels in producing engaging designs for social media, websites, advertisements, email campaigns, and other digital platforms.

Job Responsibilities:

1.   Content Creation:

o    Design visuals for social media platforms (e.g., Instagram posts, Facebook ads, LinkedIn banners).

o    Develop digital assets such as website graphics, infographics, and blog images.

o    Create UI/UX designs for landing pages and digital marketing campaigns.

2.   Brand Consistency:

o    Maintain and uphold the company’s brand identity across all design projects.

o    Ensure that every piece of visual content aligns with the brand’s voice and style guide.

o    Adapt designs for various platforms while retaining consistency.

3.    Marketing Collateral:

o    Produce engaging banners, flyers, brochures, and email templates.

o    Design layouts for eBooks, case studies, and whitepapers.

o    Create visually compelling presentations for internal and external use.

4.    Collaboration & Strategy:

o    Work closely with the marketing team to understand campaign objectives and target audience.

o    Participate in brainstorming sessions to contribute fresh ideas and creative concepts.

o    Assist in planning and executing visual strategies for digital marketing campaigns.

5.   Technical Skills:

o    Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).

o    Knowledge of UI/UX tools like Figma.

o    Basic understanding of HTML/CSS is a plus.

6.    Project Management:

o    Manage multiple design projects simultaneously, ensuring timely delivery.

o    Maintain a design library of assets for easy access and reusability.

o    Stay updated with the latest design trends and industry best practices.

Core Competencies:

• Creativity & Innovation: Ability to generate unique, visually striking concepts that grab attention.
• Attention to Detail: A keen eye for precision and quality, ensuring that all designs are pixel-perfect.
• Adaptability: Capable of switching between different styles and formats depending on project needs.
• Communication Skills: Strong collaboration skills, able to communicate design ideas effectively to non-design stakeholders.

Qualifications:

• Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
• 2-5 years of experience in graphic design, preferably in a digital marketing environment.
• Portfolio showcasing a range of digital marketing design projects.

Tools & Software:

• Design: Adobe Photoshop, Illustrator, InDesign
• UI/UX: Figma, Adobe XD
• Motion Graphics: After Effects, Premiere Pro